Here you find interviews with successful entrepreneurs: Within different business areas, they all work strategically with intellectual property such as trademark, copyright, patent and design protection. Get inspired!
We also address issues of intellectual property strategy, corporate secrets and piracy as they are important aspects of the company's management of its intellectual property. The interviews are listed in alphabetical order by company name.
Casall is a Swedish-born global company with intangible assets within the expanding training sector. “We thought internationally right from the start and began exporting immediately,” says Carl-Axel Surtevall, CEO and founder of the company.
Two years ago, Elias Bülow and William Bergmark started up Hemsol. With the help of PRV’s test for entrepreneurs Genomlysningen, they found out what intangible assets their company has.
An airbag for cyclists and a business concept based on improving the safety of cyclists. It could be as simple as that given that the bike is increasingly becoming the obvious means of transport in urban areas. The product uses advanced technology, which is of course protected by patents.
There are many ice hotels around the world, but only one Icehotel. The Swedish tourist attraction in Jukkasjärvi attracts 50,000 visitors every year to the banks of the River Torne. Icehotel has always been conscientious with its approach to its trademark and has registered it with PRV (the Swedish Intellectual Property Office).
The BODYPUMP workout is celebrating its hundredth programme in many clubs around the world. Behind the venture is Les Mills, a global company within the health sector. In an international market, they offer gym and training clubs a total concept with group training which includes qualitycertified training programmes and comprehensive marketing and business support.
Five million customers who spend thousands of hours in front of the computer. Paradox Interactive produces computer games for a demanding public. The company has grown by 45 percent every year since 2008 and reported a profit of NOK 240 million in 2015. “Largely thanks to our intangible assets which we protected via PRV – and the players who are codevelopers,” says founder Fredrik Wester.
20 years – that is how long we have had to wait for Scania’s new truck which was launched in August. The development of the new truck had been kept secret to create curiosity and safeguard the intangible assets themselves. “We are always quick off the mark and would rather acquire too much protection rather than too little,” says Stina Sjögren Paulsson, Patent Manager.
With share capital of SEK 100,000, SKF submitted its first patent application to PRV way back in 1907. Today, the group is a global empire of ball bearings, gaskets and over 300,000 different products in total. In order to defend its strong trademark, they have a unique and global approach to preventing imitation.
Swedish Hasbeens is inspired by nostalgia and history, yet wants to innovate and challenge prevailing conceptions. Producing retro things in a new way and breaking accepted patterns is the secret behind their success, believes founder Emy Blixt.
Pioneering design process and strong credibility. Svenskt Tenn has registered many intangible assets with PRV. “Being a groundbreaking pioneer is a risky venture which must be recognised through intellectual property rights,” says Maria Veerasamy, CEO.
